Implicit Social Cognition. Investigating the gap between intentions and actions

Project Implicit is investigating the field of thoughts and feelings outside of conscious awareness and control. The project website provides several implicit association tests (IAT) which measure attitudes and beliefs that people may be unwilling or unable to report, e.g. a ‘Gender – Science IAT’ and a ‘Gay - Straight IAT’. Additionally, the project offers lectures, workshops and customized training.