ACT - Co-creation Toolkit - Focus Group

A focus group is a planned discussion in a small group (four up to twelve people) of stakeholders facilitated by a moderator. Its aim is to obtain information about people’s opinions, preferences and values relating to a topic and prompting why these are held. This is accomplished by monitoring the structured discussion of a group in a non-judgemental, non-threatening environment (Slocum, 2003).