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Cambridge et al. (2005) propose that beyond the above CoP lifecycles, each community is characterised by their unique goals, purpose and the members’ characteristics and needs. Therefore, it is important that all social and technical design choices are primarily driven by purpose and the context of the CoP. Communities that succeed and last are characterised by focused and well-defined purposes that are linked to the strategic mission of the sponsoring organisation. The most effective way to define a CoP’s purpose is to assess how this initiative will benefit the community’s stakeholders and also what specific needs are to be met by the community.
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